A fantasy themed vision with plenty of easy - breezy staples
The relaxed mindset of the Swedish summer house applied to menswear archetypes. A pared down collection with formal fluidity. Trench coats are cut long in linen, while house coats in light gabardine are wrapped with a sash belt: comfortable layers in which to lounge and relax. Crochet tanks and shrunken sweaters are like the family heirlooms that decorate the summer house, with simple flowers embroidered as if a family tradition.
Pieces are rendered in the traditional colours of Swedish summer houses, such as a trench in faluröd red, or the long line of a loosely cut suit in dalablå blue.
“I love the physical change from life in the city to the tranquility of the summer house. It is a journey we all make in Sweden every July, and I wanted to capture that transition in this collection. It is the movement from one mental state to another, and the wardrobe that goes with it.”
–Jonny Johansson, Creative Director