MenswearMWINSPComment

Music is in me

MenswearMWINSPComment
Music is in me

Cult-favorite menswear label

Johan Lindeberg signed two years ago a deal to come back to the J. Lindeberg as a creative consultant. Slowly you can see that the brand J. Lindeberg adapts to the role with Johan Lindeberg himself behind the wheel. It´s sort of that the brand J. Lindeberg gets a new life with the original creative director aboard. Lindeberg left in 2007, joined up with Justin Timberlake's William Rast line, then founded the denim-and-leather label BLK DNM, which he left in 2015.

The Swedish designer, who cut his teeth at Diesel in its '90s heyday, has become known in recent years for turning a certain downtown aesthetic into a uniform for cool kids everywhere (think skinny jeans, biker jackets, drape-y tees). 

But Lindeberg is more than just a guy who knows his way around leather jackets and jeans. He started J.Lindeberg with a focus on golfwear, hoping to give the athletic genre a much-needed aesthetic boost. To this day the brand still offers streamlined ski and golf clothing, in addition to its urban-minded ready-to-wear line of standout suits and clean-lined sportswear. In short, Lindeberg was about athleisure before athleisure was a thing. He liked the idea of performance clothing that was so good-looking, you’d want to wear it in real life — all the way back in the ‘90s.

So maybe this is the right time for J.Lindeberg to have a bit of a comeback under Johan’s leadership. He’s got a certain now-mainstream Saint Laurent-esque aesthetic in his blood and an understanding of the athleisure market that dates back 20 years. Really, what more would you want in a creative leader right now? See the latest autumn 2017 news following:

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So, are you inspired or not? All the items in store as of September 2017.